Microprocessor and chip maker NVIDIA is using artificial intelligence onboard its newest computer system that will power Chinese web company Baidu's self-driving car, according to a Reuters report. Baidu is the Chinese equivalent of Google, and operates the country's most popular search engine of the same name that holds a 56.3% market share. NVIDIA, as some of us know, is famous for its Graphics Processing Units (GPUs) that powers many high-end gaming PCs and laptops, as well as super-fast mobile processors like the Tegra series. But NVIDIA has been eyeing the artificial intelligence space for quite some time now. Because AI requires a very high level of computational power.